How Hosts Can Turn Identity into a Signature Brand Experience
In a world where travelers are looking for more than just a place to sleep, the true strength of a host lies in their own identity. The Giggle Experience Trends 2025 reveal a powerful truth: those who understand their values, passions, and local uniqueness, and who define clearly which guest style groups they want to attract – whether nature lovers, wellness seekers, art enthusiasts, or luxury travelers – can create experiences that go beyond enjoyment to build genuine emotional connection.
And these trends aren't just theories. They are based on over 70,000 guest experiences shared via Giggle and up to eight new experience requests per minute. This is a unique inside perspective – combined with the latest findings from global tourism and wellness studies.
Let’s dive into the five big experience trend themes for 2025:
1. Neurofitness – Movement for Mind and Body
Mental wellbeing is no longer a luxury – it's a growing priority. According to a 2024 Airbnb study, experiences focused on mental health and cognitive strength are seeing 50% year-on-year growth.
This opens new doors for hosts: traditional activity programs can be enriched with "Mind & Motion" sessions – mindful movement in nature, neurocoaching with trained experts, and mindfulness hikes through calming landscapes.
By embracing this trend, hosts can become true places of reorientation and inner strength, offering guests a deeper kind of recovery.
2. Sleep Tourism – When Rest Becomes the Experience
According to the Global Wellness Institute, two out of three luxury travelers now invest in sleep-enhancing travel experiences. Sleep has become a wellness cornerstone.
But it's not just about comfy beds. Imagine offering guests a night of sleeping under the stars, culinary experiences designed to support healthy sleep, personalized pillow menus, or access to certified sleep coaches.
These kinds of thoughtful details turn rest into a personal ritual – and the stay into something guests will talk about long after they’ve returned home.
3. Magical Evenings – Experiences After Sundown
Traditional evening programs – dinner and drinks at the bar – are losing their appeal. Travelers now seek magical, memorable nighttime experiences.
Ideas like full moon hikes, midnight saunas, nighttime culinary tours, or moonlit boat rides are just some of the immersive ways to spark emotion and create a lasting connection with your place.
These moments don't just fill a schedule – they anchor the soul.
4. New Worlds – Stepping Into Other Spheres
Many travelers today want to escape the everyday and discover new inner or outer worlds. Giggle hosts are already offering exactly that.
Think floating experiences, freshwater snorkeling, stargazing paired with digestives, sound healing in the forest, or meditation sessions in floating pools – each experience inviting guests to reconnect with something greater.
These immersive offerings provide peace, wonder, and a sense of transformative travel.
5. Local Authenticity – The Real Is the New Luxury
In today’s fast-paced, digital world, there’s a growing longing for what’s real, human, and grounded. Guests want to connect deeply with the people and culture of the region they’re visiting.
Why not combine physical activities with local personalities? Or offer tastings directly with regional producers instead of just in-house? Perhaps swap the hotel bar’s live music for an intimate open-air violin concert?
Even wellness treatments can be reimagined – think forest glade massages or nature-based rituals that awaken all the senses. These experiences don’t just show a place – they let guests feel it.
Conclusion: Your Identity Is Your Strongest Asset
The Giggle Experience Trends 2025 make one thing clear: it's not about chasing every trend. It's about using these insights to shape an experience that reflects your unique strengths and guest values.
Because when you know who you are, and you design experiences that are authentic, meaningful, and true to your hosting philosophy, you don’t just attract guests – you inspire them.
And when that happens? Your guests become the greatest ambassadors of your hosting brand.
Published
April 9, 2025
Category
Trends
