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Many holidaymakers are currently looking for more time outdoors. Activities and experiences such as forest bathing or any modifications (natural bathing, mountain bathing, etc.) are particularly popular.

Let’s have an honest discussion here…. in the last few years, in particular, the hotel business has been striving more and more for the quantity chasing one overnight record after another. Challenges such as the wealth distribution, the guests’ interest changes, and, last but not least, the genuine identity of our hosts have taken the back seat.

It is not only the world of arts where humans are the key factor behind the scenes – or behind the canvas, in that context.

More and more hoteliers are jumping on the bandwagon of sustainability and adapting their hotel philosophy to this former trend that has now become established. With sustainability, regionality is also becoming increasingly important.