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Winter Wonderland 24/25: Experience Trends to Delight Your Guests

Winter is just around the corner, bringing a time when hotels transform into magical retreats—places that create unforgettable memories. This year, we’re once again presenting the most inspiring trends to help you create innovative and emotionally engaging experiences that will captivate your guests.

Maren Menzel

Customer Success

1. Winter Wellness: The Return of Cozy Comfort

Cozy comfort is more than a trend—it’s a cherished feeling that comes to life in winter. Guests seek moments that are not only relaxing but heartwarming. Create experiences that make guests feel fully at ease: private sauna sessions under starlit skies, hot chocolate by a crackling fireplace, or cozy lounge areas with blankets and string lights. These thoughtful touches provide the perfect balance to the winter chill, offering a true sense of home.

2. Experiencing Nature Up Close: Experiences that Leave a Lasting Impression

Winter nature has so much more to offer than snowy landscapes and crisp air—it’s a sensory experience. Travelers yearn for intense natural encounters that offer new perspectives and memorable impressions. Why not offer a winter SUP experience or a winter canoe tour? The calm waters and snowy surroundings create an almost magical atmosphere, allowing guests to experience winter from an entirely new perspective. Or create a winter nature tour that introduces guests to the fascinating winter world of plants and animals.

3. Unleashing Creativity: From Craft to Art

Handcrafted experiences where guests can tap into their own creativity are more popular than ever. Give your guests the chance to get creative this winter. A workshop for making their own candles or soaps offers not only an unforgettable experience but also a sustainable keepsake. Or host a course where guests can season their own mulled wine or bake a delicious fruit loaf—perfect as a winter-themed take-home treat.

4. Winter Fun for the Whole Family: Creative Outdoor Experiences

Families are looking for activities that capture the magic of winter for young and old alike. Take advantage of your surroundings and create experiences that will delight everyone. A snowshoe scavenger hunt or a snowman-building competition gets families moving and strengthens bonds. Or how about an outdoor winter movie night, where guests can enjoy the magic of winter under warm blankets and with hot drinks?

5. Digital Detox in the Mountains: Clearing the Mind and Living in the Moment

Digital detox is more than just a fleeting trend—in winter, there’s a special yearning to leave behind the hustle and bustle of everyday life and truly live in the moment. Create experiences that help your guests unwind. Snow hikes (winter forest bathing) without phones, sunrise yoga in the crisp mountain air, or meditation sessions in the serene winter landscape offer guests a new level of peace and calm.

Let Yourself Be Inspired and Create Unforgettable Winter Experiences

These winter trends are just the beginning—it’s now up to you to bring them to life and offer your guests extraordinary moments. On our inspiration page for winter experiences, you’ll find a wealth of ideas and concrete examples to inspire and motivate you to create unique experiences. Gather the inspiration you need and transform your hotel into a true winter wonderland that will be remembered!

The Giggle.Tips team is always here to support you with any questions. Together, let’s make winter 2024 an unforgettable experience for your guests.

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