With your experiences, you can not only provide a lot of inspiration on Instagram, but also additional vacation bookings. 

Did you know that 70% of all users look at stories every day and 15-25% of them even click on a call-to-action button? 

In this video, Lena shows you how you can use this information for yourself and your business:

Here's how to create a call-to-action button for your experience stories:

  1. Upload an image for your story and then select the link sticker
  2. Paste the link of your experience that you copied from your website in advance. If the link is too long, you can use this website:
  3. Personalize the link with a clear call-to-action, such as "Book your experience vacation". 

Insider Tip: To prevent stories from being lost after 24 hours, create a new highlight to save your experience stories. This way, your guests can be inspired by your experiences at any time and will always be taken directly to your website, which in turn ensures more direct bookings.

Watch the full video about social media here

If you still have questions or need assistance, we will be happy to help you.

Maren Menzel
Maren supports you to put your experiences perfectly in scene and helps you with all questions around your experiences.
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