The Four Types of Experiences Guests Book Most
The secret to more bookings isn't offering more experiences—it's offering the right ones. Quality always beats quantity.
Instead of overwhelming guests with endless recommendations and information, focus on a carefully curated selection of experiences that perfectly match your property, your strengths, and your target audience.
1. Culinary Experiences
Every property should offer at least one or two culinary experiences.
These can include wine tastings, breakfast baskets, regional food experiences, private dining events, or exclusive chef's table concepts.
Whether it's on a mountain pasture, in your garden, or under the stars, culinary experiences consistently rank among the most booked guest activities and create lasting memories.
2. Active & Outdoor Experiences
Selected activity-based experiences should also be an essential part of your offering.
Think guided hikes, bike tours, yoga sessions, outdoor adventures, or sports activities that reflect the character of your destination.
You can promote activities from your weekly program or collaborate with local partners. The key is to offer experiences that align with your property's strengths and can be booked or requested directly.
3. Magical Moments
Some of the most successful upselling opportunities come from what we call "Magical Moments"—small extras that create unforgettable memories.
Examples include birthday surprises, picnic baskets for e-bike tours, telescopes for stargazing, painting kits, romantic room setups, or personalized guest surprises.
These emotional add-ons are easy to sell and often generate exceptionally high guest satisfaction.
4. Relaxation & Wellness
If your property offers wellness services, selected treatments and private experiences should be actively promoted.
Popular options include massages, private sauna sessions, hot tub experiences, meditation classes, or exclusive wellness treatments for couples.
These experiences offer significant potential for increasing revenue per guest.
The Giggle Revenue Formula
Once you've defined attractive experiences, make as many of them as possible bookable or available upon request.
Our recommendation is simple:
At least 50% of your experiences should be directly bookable online or easy to request.
The easier the booking process, the higher the conversion rate—and the greater your additional revenue per guest.
Visibility Across the Entire Guest Journey
Even the best experiences won't generate bookings if guests never discover them.
That's why your experiences should be visible throughout every stage of the guest journey.
1. Inspiration: Be Visible Where Guests Discover You
Guests start searching for inspiration long before they choose a hotel or accommodation.
That's why you should showcase your experiences through channels such as:
- Google Places via our automated integration
- Pinterest via our automated integration
- Facebook Events via our automated integration
- Instagram and TikTok through the ExperienceWall
Use strong visuals and emotional storytelling to present your experiences. This helps you stand out from competitors before guests even make a booking decision.
2. Booking Phase: Make Experiences Visible on Your Website
Your website remains one of your most important sales channels.
Make sure your experiences:
- are visible directly on your homepage,
- appear as highlight streams in the upper section of your pages,
- link directly to your experience overview,
- clearly promote bookable experiences,
- and are integrated into relevant thematic subpages.
The easier they are to discover, the more likely guests are to engage and book.
3. Email Marketing: Generate Additional Bookings Before Arrival
Booking confirmations, offer emails, and pre-arrival communications are perfect opportunities to promote experiences.
Use emotional imagery, clear guest benefits, and strong calls to action.
A simple link to your experiences page is usually not enough.
Instead, integrate interactive Giggle Experience Widgets directly into your digital guest correspondence or use visually engaging experience graphics linked to your experience page.
4. On Property: Your Most Powerful Revenue Driver
A large share of experience bookings happens during the guest's stay.
That's why active communication on-site is essential.
The most successful touchpoints include:
- Experience cards handed out during check-in
- QR codes at relevant guest touchpoints
- The Giggle Experience WebApp
- Digital signage solutions
- Weekly activity programs
- AI-powered recommendations
During check-in, show guests exactly where they can discover and book activities and add-on services. This simple step can significantly increase both guest satisfaction and ancillary revenue.
5. Post-Stay: Stay Top of Mind
The guest journey doesn't end at check-out.
Use retargeting, personalized recommendations, and relevant content to remind guests of their favorite vacation moments and inspire them to return.
Every additional touchpoint increases the likelihood of a repeat booking.
Conclusion: More Touchpoints Lead to More Bookings
Successful hosts don't focus on offering more experiences—they focus on offering the right experiences and making them visible throughout the entire guest journey.
Culinary experiences, outdoor activities, Magical Moments, and wellness offerings consistently perform best. Combined with strong visibility across your website, email marketing, Google Places, Pinterest, social media, and the Giggle Experience WebApp, these experiences create an ecosystem that delights guests and generates additional revenue.
Because the more often guests encounter your experiences, the more likely they are to book them.
Published
January 12, 2026
Category
Success stories
